My brother and I are both die-hard 311 fans.  He plays bass for a 311 Tribute band called “No Control” and was planning an extended show on March 11th.  I couldn’t let him go on stage without being properly branded of course!  This logo connects with 311 fans and resonates some elements of “the hive”, which is a repeated theme throughout 311′s musical career.  The logo was also used in marketing material to promote the show.