Located in Queensland, Australia, EFT Capital definitely sets the record for the farthest distance I’ve performed client work for. EFT focuses in loan applications and helping Australians with debt issues.

I built some landing pages specifically for a PPC campaign that will himprove the conversion rate for applicants. Using a similar look-and-feel, I assessed their needs and made choices to focus the most attention to the lead-gen form and moved non-essential page elements out of the way. After the landing page was complete, I built a “Thank You” page that generates upon form submission and implemented a tracking pixel to measure results, alongside a set of A/B tested display ads.