This concept branding is for Chris’ Jazz Café, a hidden gem located in the heart of Center City Philadelphia. While having a narrow side street entrance, the current monochrome canopy unfortunately camouflages the café and its exciting genre.

The concept I designed immediately engages with the viewer and sends the message that one can expect outstanding music inside! This branding image manifests the colorful and moving world of Jazz, and inside you are instantly transported to another time. Instead of strictly using typography, an illustration will attract new customers.