Global Warming is a theory, but could likely be an “inconvenient truth.” This public service poster raises awareness on this growing problem. I chose to deliver my message by targeting motorists. By putting the viewer behind the wheel, they can see the corresponding visual metaphors on the dashboard.

The message of danger is also reinforced by the stark color scheme and composition. My goal was to direct how the viewer reads the messaging and how design cues lead your eyes down the poster. This piece was selected for display at West Chester University’s Civility Day 2006 and the topic remains hotly debated today.