Originally located in the heart of downtown Orlando, Orange County Brewers is the city’s latest craft micro-brewing facility and bar/restaurant which opened summer of 2017.

While having central access to both motor and foot traffic alike, signage is extremely important to the success of their business. When tasked with creating their new brand under the request of being simplistic, and in the orange and black color scheme, my solution was to use symbolism which at-a-glance tells a story of taking everything that embodies Florida and pours it into their craft beer.