Victorinox Swiss Army Knife is perhaps the most widely known brand of utility knives. This company makes a variety of knives. However, one knife stands out because it features a butane torch lighter, along with all the standard utilities.

As a concept piece for a magazine ad, my goal was to cleanly display the product and company brand while focusing on a prominent headline intended to engage the reader with a clever explanation of the product’s use and unique competitive advantage. The headline and visual metaphor shows avid campers that this tool has every essential utility for their camping needs.