The Wilmington Blue Rocks are a great minor-league baseball team associated with the Boston Red Sox. The team needed a fresh campaign and identity to fill more seats. By collaborating as a team of designers, we were able to present our campaign among other design groups comprised of our colleagues.

This potential branding concept uses a visual metaphor, which connects with Wilmington’s history as a mining community. The baseball & mining themes meet when baseball bats combine with pick-axes to form a baseball diamond and function as a frame for the “Rock Mascot” who wears the mining hard hat. The brand was applied to letterhead, business cards, and ads targeting different audiences.